Hold your phone straight up and down. Don’t turn it sideways.
Keep the light/sun in front of you, not behind you. Avoid heavy shadows on your face.
Keep the lens around eye level. Look into the camera, not at yourself on the screen.
Record the full message from start to finish. If you mess up, start again from the top.
Pause for 2 seconds before you start and after you finish. It makes editing much easier.
Speak to the camera like you’re talking to a customer on your lot.
Three Tools. Know How to Use Each One
Charge it before you start. Make sure you have storage space, wipe off the camera lens, and turn on Do Not Disturb.
Use it handheld for moving shots, or fold out the legs and set it on a hood, tailgate, table, or other steady surface. For talking to camera, keep the lens around eye level.
Clip it high on your shirt or jacket, around the middle of your chest. Use the fuzzy windscreen anytime you are outside.
Put yourself somewhere that helps tell the story. If you are talking about a tractor, attachment, service, or job, make sure people can see it behind you.
Talk to the camera. Make one useful point. Then stop. You do not need extra footage or a complicated edit to make a good video.
Pick One Before You Touch the Gear
Why is this the right machine?
WHERE TO STAND Stand beside the tractor with the machine and model badge clearly visible behind you.
START LIKE THIS “If you’ve got about [X] acres and you’re mostly [a job], here’s what I’d put you on.”
DO NOT Read the spec sheet out loud.
What does this attachment do?
WHERE TO STAND Stand beside the attachment with the working end clearly visible. Keep everything parked and lowered.
START LIKE THIS “People always ask me the difference between [A] and [B]. Here it is.”
DO NOT Try to demonstrate it moving.
How do I get this job done?
WHERE TO STAND Stand where you just finished the work, with the tractor and attachment visible behind you.
START LIKE THIS “This is [job]. Here’s the setup that makes it easy.”
DO NOT Try to film the work happening. Wait until it is done.
What should I be doing right now?
WHERE TO STAND Film outside with something seasonal happening in the background.
START LIKE THIS “It’s [month] in [county]. If you haven’t done your [a task] yet, here’s what I’d recommend.”
DO NOT Shoot it too late. Film two or three weeks early.
What is this going to cost me?
WHERE TO STAND Stand somewhere quiet and simple. Avoid signs, paperwork, or anything showing specific pricing behind you.
START LIKE THIS “The question I get most is [question]. Short answer: [answer].”
DO NOT Say a rate or payment that hasn’t been verified as accurate.
Who am I buying from?
WHERE TO STAND Somewhere at your dealership, inside or out, that is easily recognizable.
START LIKE THIS “I’m [Name] at [Dealership] in [City]. We’re your local LS Tractor dealer…”
DO NOT Try to show the whole business. Pick one spot and one person.
All you need to remove is the quiet space before you start talking and after you finish. You do not need a separate editing app.
That’s the whole edit. Trim the beginning. Trim the end. Watch it once. Done. If you feel like the video needs a lot more editing, it is usually easier to record a cleaner take.
SAME TRIMMED FILE, FOUR PLACES
Before you post, double-check that you are signed into the dealership account, not your personal account.
Keep the trimmed file on your phone. The same video works on all four, so post it to one platform, then work through the others. Never add a second caption layer on top of captions you already added into the video.
Go back to the top and run the whole thing again. Do not stop and pick it up from where you fumbled. Four or five runs is completely normal, and starting over is faster than trying to patch it together.
No. The only cut you need is the quiet at each end, and the Photos app on your phone already does it. If you are opening anything more complicated than that, the take probably needs running again instead.
No. We are not asking you to film a machine working at all. Park it, shut it off and lower the implements, then stand next to it and talk. If you ever do film a machine working, a trained operator has to be on it and everybody else clear of the area.
No. Start with the one your customers already use and get comfortable. The same trimmed file works on all four, so adding another channel later costs you a couple of minutes, not another shoot.
Thirty to sixty seconds, shot straight up and down. Long enough to answer one question properly, short enough that you will actually finish it.
You can talk about how financing works, what a warranty covers, and how a trade-in gets valued. Never say a rate, a term or a monthly payment on camera. Those change and the video does not.
Only if you know it is cleared for business use on the channel you are posting to. Your voice alone is always fine, and it keeps a clean copy you can reuse anywhere.
