Grow your Reach...from your Own Lot

How to shoot video content on your phone that puts traffic in your Dealership 

Which Video Would You Like To Make?

Every video you make is one of these six. Pick one before you touch the gear. Once you pick, you know what you aresaying and where to stand.

A Tractor

Why this machine?

In front of the tractor, off to one side, so the machine and the model badge are both in the shot behind you.

“If you’ve got about [X] acres and you’re mostly [doing job], here’s what I’d put you on.”

Read the spec sheet out loud. Pick the one number that matters.

An Attachment

What does that thing do?

Right next to the attachment, parked on the ground, close enough that people can see the working end.

“People always ask me the difference between a [A] and a [B]. Here it is.”

Try to demonstrate it moving. Shut down is clearer and safer.

A Job

How do I get this done?

On the ground you just finished, with the tractor and the attachment parked behind you.

“This is [job]. Here’s the setup that makes it easy.”

Try to film the work happening. Wait until it is done.

The Season

What should I be doing right now?

Outside, with whatever the season is doing visible behind you.

“It’s [month] in [county]. If you haven’t [done thing] yet, here’s what I’d have ready.”

Shoot it too late. Film these two or three weeks early.

Money Questions

What is this going to cost me?

Anywhere quiet. Your desk or out on the lot. Nothing with numbers on it behind you.

“The question I get most is [question]. Short answer: [answer].”

Say a rate, a term or a monthly payment. Those change. The video does not.

Your Dealership

Who am I buying from?

In the shop or at the parts counter, with real work going on behind you.

“I’m [Name] at [Dealership] in [City]. If you buy from us, this is who works on it.”

Try to show the whole business. Pick one spot and one person.

Five Things That Make Any Video Good

Shoot Upright

Straight up and down, not sideways. That is how people hold a phone.

Light On Your Face

Never behind you. If a window is behind you, you are a shadow.

Chest Up, Eye Level

Look at the lens, not at your own face on the screen.

One Clean Run

Start to finish. Run it again from the top as many times as it takes.

Two Seconds Of Quiet

Before you talk and after you finish. That is what you trim off.

Check These Before You Hit Record

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DO

DO NOT

NEVER

FAQ

1

Go back to the top and run the whole thing again. Do not stop and pick it up from where you fumbled. Four or five runs is completely normal, and starting over is faster than trying to patch it together.

2

No. The only cut you need is the quiet at each end, and the Photos app on your phone already does it. If you are opening anything more complicated than that, the take probably needs running again instead.

3

No. We are not asking you to film a machine working at all. Park it, shut it off and lower the implements, then stand next to it and talk. If you ever do film a machine working, a trained operator has to be on it and everybody else clear of the area.

4

No. Start with the one your customers already use and get comfortable. The same trimmed file works on all four, so adding another channel later costs you a couple of minutes, not another shoot.

5

Thirty to sixty seconds, shot straight up and down. Long enough to answer one question properly, short enough that you will actually finish it.

6

You can talk about how financing works, what a warranty covers, and how a trade-in gets valued. Never say a rate, a term or a monthly payment on camera. Those change and the video does not.

7

Only if you know it is cleared for business use on the channel you are posting to. Your voice alone is always fine, and it keeps a clean copy you can reuse anywhere.

Post It

Same trimmed file, four places. Check the account name before you post anything, because posting a dealership video to a personal profile is the easiest mistake on this page to make.

Facebook

Post from the dealership Page

  • Switch into the dealership Page first. Not your personal profile.
  • Use the video or Reel option in the composer. Facebook keeps moving vertical video into Reels, so the wording changes.
  • Lead the caption with what the customer needs, then end with one way to reach you.
  • Publish, then open the post from the Page and play it all the way through.

Instagram

Post it as a Reel

  • Check the account name before you start. It is easy to post to the wrong one.
  • Tap the plus, choose Reel, and pick your trimmed file.
  • Pick a cover frame that shows what the video is about.
  • Ask people to message you. Only say link in bio if that link actually works on a phone.

LinkedIn

Write the first two lines for a business reader

  • Post from the dealership Page if you have access. Your own profile works too, and often does better here.
  • Most people scroll LinkedIn with the sound off, so captions matter more here than anywhere else.
  • Write the first two lines for a business reader. That is all anyone sees before they tap see more.
  • Publish, then open it and read those two lines back the way a stranger would.

YouTube Shorts

Vertical and under three minutes

  • Sign in to the dealership channel, not your own.
  • Vertical and under three minutes gets treated as a Short.
  • Title names the topic and the dealership. Description gets your town and how to reach you.
  • Answer the made-for-kids question honestly, and use Unlisted until the dealership has signed off.

Why it works

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1 One Clean Run

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6 Video Types

Pick one before you touch the gear. The type tells you what you are saying and exactly where to put your boots.

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60 Seconds, Tops

Long enough to answer one question properly. Short enough that you will actually finish it and post it.

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0 Extra Clips To Shoot

Whatever is behind you is doing the job that extra footage used to do. Trim the quiet off each end and you are done.

Success Stories From The Pros Graduates

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Olive Mack

Ui Designer, Jobox

The Pros, is definitely the best choice I ever made! The course gave me all the skills and the tools i needed to integrate in the industry.”

Micheal Hernandez

Animator, Creabird

“I received a lot of knowledge and professional tools from the Pros. The lecturers and the rest of the team helped me a lot even after the course.”

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Marian smith

UX Designer, Jobox

I finished the course with a lot of professional knowledge, practical tools and lots of encouragement and support from the expert lecturers.”

Rene Thornton

Web designer and Illustrator, Glowl

Proud to be graduating from The Pros Institute. The high level of the courses and the dedication to the students was amazing. Truly thankful!

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Somebody Already Asked You The Question

Pick one of the six. Stand in the right spot. Say it once, all the way through.

For consultation & enrolment call today
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